Are you looking to start a small business or work as a sole trader? Perhaps you’re already in business but you’re just lacking that little spark to keep you feeling inspired.
You seriously need to book in a session of Brand Confetti.
I was lucky enough to attend the inaugural course at Austin Bloom in Adelaide, South Australia.
From the get go, Emma and Sonia took us on a journey through the big, wide world of starting and managing a successful small business.
From ensuring your external image – your branding – is a true representation of yourself, your products and your services, through to maintaining a social presence and dealing with the nitty gritty legal stuff that nobody enjoys… it’s safe to say it was a chock-a-block couple of days.
We were each provided with a little
black burgundy book of notes and tasks to work through over the next few days, many of which required some deep thought.
What is your ‘why’? What do you believe in? How did you get here?
Then onto social media. What channel(s) are going to work best for you and your brand? For me, it’s Facebook and Instagram – the two channels I can tell my story best on. But just because it works for one, doesn’t mean it will work for all.
The important thing? Pick one or two and do them well. There’s no point in doing half a job!
On day two, Emma gave us some brilliant tips and tricks about brush lettering (which we all know is one of my favourite things to do), all with the goal of helping us find us style. Using these pieces of lettering and the supplied props (or products, for those of us that brought some with us), the rest of the day was filled with photography.
How to flatlay. How to take quality photos that pique interest. How to edit photos consistently.
It was hours of content creation that all our Instagram accounts appreciated.
Over the coming weeks, it was wonderful to see everybody putting their takeaways to work. The beautifully styled photos, the storytelling captions, and the optimisation of accounts was just the beginning. Weeks later, it’s still going.
The investment in my business and my goals was worth every cent.
My to-do list grew, but not nearly as much as my inspiration to create a brand I was proud of did. It’s not going to happen overnight – it’s going to take a lot of bloody hard work – but with the guidance and support of the Brand Confetti Crew, I’ll get there.
Read my interview with Emma here.